Vine may have gone out with a six-second whisper, but TikTok has officially outlasted its fifteen seconds of fame. And with any burgeoning social media platform comes a slew of trends and type-casts, a categorization catch-all TikTok is no exception to. One of those new species of internet personalities is the “egirl” (and her complement, the “eboy”), and like any tween-endorsed tendency, she’s here to stay.
So just what exactly is an egirl? Urban Dictionary – a internet deciphering tool as old as time – defines her as a cousin of the 2000s emo archetype who “can be found wearing pink eyeshadow with a large wing, little hearts under the eyes and a blushed nose. normally wearing some type of shirt from urban outfitters over a longsleeve striped shirt.”
For an egirl, the devil’s in the details. They don’t have a strict dress code, but you can always tell you’re looking at one thanks to a few shared elements. Makeup-wise, there’s the blush: it’s pink or red, and should be applied liberally to the apples of the cheeks and the tip of the nose. A little highlighter on the very tip of said nose goes a long way. Eyeshadow should be rosy, and eyeliner should be thick, black, and winged.
In typical Electra Heart-era Marina (formerly of “& the Diamonds”) fashion, black felt-tip eyeliner can also be used to draw hearts, crosses, and ‘x’s under each eye. Lips can be dark or glossy, you pick. Or you can roll your eyes, stick out your tongue, and grimace into your camera bare-faced, because the other half of egirl style is the clothing.
Now, there are lots and lots of variations on egirl clothes. But here are the benchmarks: long-sleeved shirts under graphic tees, chunky necklaces, wide-legged pants with belted waists, and hair accessories, be it scrunchies, barrettes, or clips. If this is sounding very “I am a cool teenager on the ‘net” à la Emma Chamberlain, that’s because it is!
So why, pray tell, should twenty-somethings hop aboard the teenage trend train?