Selling secondhand items online can be challenging–trust me I’ve been there. Now more than ever, I see people trying to get rid of last year’s hottest fashion that just doesn’t quite make the closet cut this year. Tons of online sellers have made their closets into full-blown businesses, but just getting started is the issue. After being on Poshmark for about a year, and having some pretty good success, I want to share some tips and tricks for how it all started–a little determination and some hard work.
The first step is to go through your closet and pick out the pieces that you haven’t reached for in over four months. I like to use the four month mark, because it covers seasonal changes. If it’s January, and you haven’t reached for a piece since September, there’s a pretty good chance you can live without it. Then, posting the items is simple. Make sure you label the size, colors, and brands correctly so when the buyer receives the item, they have no room to claim that it was not how you described it. You will lose money and buyers that way. Make sure the pictures you take are in good lighting. Adding some accessories or showing how this piece might work within an outfit is a good idea–it might spark some interest in the buyer’s mind of how they could use it in their own closet at home.
Another thing you could do with your pictures is use stock photos. If the piece of clothing is a notable brand, you can surely find a model wearing it online released from the company. This makes your profile look professional and eye-catching. Be careful if you do this though, make sure to add pictures of the specific thing you’re selling too, customers want to see exactly what they are buying, not only the stock photo.
One last trick to posting is to post at night! People are just scrolling in their beds before they go to sleep looking for something to catch their eye. This is a great posting strategy!
The second step that is probably most important is to be active on Poshmark. Any secondhand online business takes work to get the job done. When I first began poshing, I would update or share my items every morning when I woke up and every night before I went to bed. It is as easy as the click of a button and will only take about ten minutes max. The more your share, the more your items will pop up first on your follower, and brand’s feed. Being active is key. Commenting, liking, and sharing other posher’s items will get your name out there and attract more people to your account.
The app itself is easy to navigate, but you also have to keep in mind is that this isn’t any easy task to sell. The clothes won’t sell themselves if you just leave them on your page without sharing, commenting, liking, and entering other posher’s parties. This has to be an all-the-time thing.
Third, make BOGO’s, sales, and price reductions. Poshmark notifies your followers every time you reduce a price, which will lead people to your profile. As a young woman, any sale catches my eye. If I think I can get a bargain on some gently used Lululemon leggings, you bet I’ll get them. At the beginning of my Poshmark career, I would reduce everything that fell into a certain category. For example, in November, I would reduce everything my closet that was winter wear. People are much more likely to buy something if it is in season AND is on sale. Try to keep your items as far away from retail price as you possibly can in order to maximize my sales.
Lastly, focus on your customer service. Every time I make a sale, I will write a handwritten note that says something like, “Thank you for your business. I hope you love your new shoes! XO -Hanna.” It really feels nice to open a package and know that the seller really took their time packaging and shipping my item. It feels personal, not like you’re buying from a large retail brand.
Poshmark’s CEO recently said this about the app, “The key to our success was planted years ago when we decided to launch something more than just a resale platform: a platform to support people to start, run and grow their fashion businesses,” Become your own boss and make a little extra money on the side with these tips and tricks.