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The “Coastal Grandmother” Trend, Explained

diane keaton on a beach

Featured Image: Courtesy of Sony

Spoiler: You don’t have to be a grandmother or live anywhere near the coastline.

By Emma Skidmore

The summer’s newest style trend is all about getting in touch with your mature side and dressing like, well, a grandmother!

TikTok user Lex Nicoleta coined the “coastal grandmother” trend on the platform under her account @lexnicoleta, where she explained the look is for all ages. The label, inspired by Nancy Meyers’ films, encompasses an entire aesthetic of neutrals, freshness, and carefree living. 

Nicoleta went on to explain that staples of the coastal grandmother’s wardrobe include white button-downs, bucket hats, a classic white dress, and linen pants. The [life]style trend has inspired countless other videos on TikTok of users creating their own coastal grandmother looks. 

Social media also pointed out famous “coastal grandmothers,” including Oprah Winfrey and actresses Diane Keaton and Reese Witherspoon.

Similarly, the “coastal granddaughter” trend communicates how to get the look for a younger demographic, including pullovers, loose cable-knit sweaters, matching lounge sets, and peplum tops, according to TikTok user @carlyvandyke_

Basically, it’s that post-beach, pre-dinner shower feeling in an outfit. 

Click the following photos for a better idea of what it means to be a coastal grandmother or granddaughter:

Screenshot of a TikTok video by Lex Nicoleta with text "what is 'coastal grandmother' you ask ?!"

Click image to view the video
Photo: Screenshot Lex Nicoleta / TikTok
Screenshot of a TikTok video by Lex Nicoleta with text "coastal grandmother starter pack"

Click image to view the video
Photo: Screenshot Lex Nicoleta / TikTok
Screenshot of a TikTok video by user carlyvandyke_ with text "coastal granddaughter" and a blue heart emoji

Click image to view the video
Photo: Screenshot carlyvandyke_ / TikTok
Screenshot of a TikTok video by user carlyvandyke_ with text "coastal granddaughter capsule wardrobe"

Click image to view the video
Photo: Screenshot carlyvandyke_ / TikTok

To start your own coastal closet, check out the following high-end and budget options to get the coastal look:

Target Kona Sol Button-Up Cover Up Shirtdress in White

Image courtesy of Target

ASOS Esmee Exclusive Beach Jersey Short Co-ord in Cream

Image courtesy of ASOS

Reformation Elke Cotton Cardigan

Image courtesy of Reformation

Public Goods Wide Mesh Tote

Image courtesy of Public Goods

Princess Polly Summer Salt Terry Bucket Hat in Cream

Image courtesy of Princess Polly

Lulus Garden Bloom Ruffled Shift Dress

Image courtesy of Lulus

Abercrombie & Fitch Gauzy Beach Pant Coverup

Image courtesy of Abercrombie & Fitch

L*SPACE Santorini Dress in Cream

Image courtesy of REVOLVE
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