Vine may have gone out with a six-second whisper, but TikTok has officially outlasted its fifteen seconds of fame. And with any burgeoning social media platform comes a slew of trends and type-casts, a categorization catch-all TikTok is no exception to. One of those new species of internet personalities is the “egirl” (and her complement, the “eboy”), and like any tween-endorsed tendency, she’s here to stay.
So just what exactly is an egirl? Urban Dictionary – a internet deciphering tool as old as time – defines her as a cousin of the 2000s emo archetype who “can be found wearing pink eyeshadow with a large wing, little hearts under the eyes and a blushed nose. normally wearing some type of shirt from urban outfitters over a longsleeve striped shirt.”
For an egirl, the devil’s in the details. They don’t have a strict dress code, but you can always tell you’re looking at one thanks to a few shared elements. Makeup-wise, there’s the blush: it’s pink or red, and should be applied liberally to the apples of the cheeks and the tip of the nose. A little highlighter on the very tip of said nose goes a long way. Eyeshadow should be rosy, and eyeliner should be thick, black, and winged.
In typical Electra Heart-era Marina (formerly of “& the Diamonds”) fashion, black felt-tip eyeliner can also be used to draw hearts, crosses, and ‘x’s under each eye. Lips can be dark or glossy, you pick. Or you can roll your eyes, stick out your tongue, and grimace into your camera bare-faced, because the other half of egirl style is the clothing.
Now, there are lots and lots of variations on egirl clothes. But here are the benchmarks: long-sleeved shirts under graphic tees, chunky necklaces, wide-legged pants with belted waists, and hair accessories, be it scrunchies, barrettes, or clips. If this is sounding very “I am a cool teenager on the ‘net” à la Emma Chamberlain, that’s because it is!
So why, pray tell, should twenty-somethings hop aboard the teenage trend train?
Of all the people I could have guessed would cause even the slightest bit of controversy at Paris Fashion Week, YouTuber Emma Chamberlain wouldn’t be one of them.
And yet, the 17-year-old has reentered my Twitter timeline thanks to some vocal criticism of her Louis Vuitton- and YouTube- sponsored appearance this week at the acclaimed series of high-profile runways in the capital of France.
There hasn’t really been any mainstream coverage of Chamberlain’s appearance, but she’s addressed it on her on social media accounts.
That second post features her presumably custom-made Louis Vuitton carpet look. The minidress print is reminiscent of generic plastic party tablecloths for kids’ birthdays with a geometric turquoise panel on front, a waist cinching cord, and white fringe shoulders. Chamberlain is also wearing massive, abstract metal earrings, holding a classic Louis Vuitton purse and navy heels that, as Cardi B would say, look like socks.
Her makeup is minimal and neutral, and, in perhaps the largest deviation from her normal attire, Chamberlain has slicked back hair without a scrunchie in sight.
Now, a lot of the condemnation on social media of Chamberlain’s attendance has less to do with her appearance and more to do with her reputation. The general consensus appears to be that she normally looks unkempt, is quote-on-quote problematic, and isn’t interesting enough to score a rightful invitation to such an esteemed fashion display.
The most-liked of the anti-Emma tweets seems to be more liked than the most-liked of the pro-Emma tweets, which doesn’t mean more people dislike Chamberlain than do, or even disapprove of her Paris Fashion Week stint, but it does resonate a little stronger with a public figure who actually made her career via social media than with a traditional celebrity.
This isn’t the first backlash Chamberlain has received, with several YouTube videos like this one going viral for criticizing everything from her Breakout Creator Streamy Awards speech to her High Key clothing line to the way she does her hair.
Personally, I don’t think the intense scrutiny is fair. Chamberlain is still a teenager, and a lot of her detractors probably are too, but calling a 17-year-old out for your perception of her hygiene is pretty clear-cut bullying. The accusation that she fakes having anxiety is unfounded. And calling her a boring, basic ass bitch is just mean.
Chamberlain seems to be a pretty safe YouTuber, in that she doesn’t partake in voicing strong political opinions but she also isn’t offensive to any reasonable person’s standards (and again, let me emphasize, she is a teenager). The tirades against her online seem to almost spring from that combination of clout other people want to capitalize on but a lack of drama.
Either way, I’d argue that Chamberlain didn’t choose to be at Paris Fashion Week. She accepted an invitation from YouTube and Louis Vuitton, two corporations that reward inoffensiveness and promote creators who have wide appeal without a lot of baggage. So if someone wants to get mad about her presence, I’d start with those two targets instead.
Undoubtedly, one of the most popular, trendy makeup items this past year has been the no. 1 most subscribed to beauty YouTuber James Charles’ eyeshadow palette collaboration with Morphe Cosmetics.
The Unleash Your Inner Artist palette has 39 colors, including the full rainbow spectrum, and costs $39 before shipping. It’s currently sold out online, as usual, but if you were eager enough to grab one over the past few months, it may has struck you that some of the shades are, shall we say, intimidating?
Well, fear not. While I’m not a professional make-up artist, I’ve been perfecting my make-up skill set for a decade, and I’ve had plenty of practice with the Unleash Your Inner Artist palette. Allow me to walk you through a simple tri-color technique using vibrant purple shimmer and muted orange to add not one, not two, but three pops of color to your eyeshadow routine.
Even if you don’t have the James Charles palette and you’d still like to experiment with color, if you have similar shades to the ones I’ll be using, feel free to try out the techniques with other products! I’ve spent most of my makeup career making do with drugstore dupes and whatever I could scrounge up at the bottom of my makeup bag (well, at this point, bags).
But without further ado, let’s get started with the look.
I prefer to do my base makeup, minus highlighter, lips, and mascara, before I get started on eyes. It’s up to you! For primer, James recommends using a traditional eyeshadow primer, rather than a concealer base. I’m using the e.l.f. Cosmetics Shadow Lock Eyelid Primer in Sheer ($2), which I can’t recommend enough.
For step A, I grabbed my fluffiest eyeshadow brush and dusted Tune, the matte yellow shade in the big center tin, above my crease. This was to build a base for Bee, the bright yellow matte, which I layered on top with the fluffy brush. I find it’s easiest to swipe back and forth like a windshield wiper, from one end of your eyebrow to the other.
For step B, I used a small packing brush to lay Code James in the crease, focusing on the outer corner and working my way in. I like to have a clean, medium-sized packing brush on hand to blend shades into each other, and I always reapply each color a few times (in this case, Bee and Code James) until I reach my desired coverage.
Before I apply Artistry, which is one of the most eye-catching shades in the collection, I like to use a wet base – in this case, to cut the crease. I took a tiny dab of IT Cosmetics Bye Bye Under Eye Full Coverage Concealer in shade 10.5 ($26) and applied it with the tip of my pinky finger.
James, I’m sure, would disagree with my approach to applying Artistry, since it’s allegedly supposed to work best layered over other shades, but for step D, I use my pointer finger to gouge that little pan as hard as I can without cracking the product. Sorry, makeup goddesses! That’s just how I get my preferred color payoff.
At this point, Code James and Bee have been overshadowed (pun INTENDED) by Artistry and my cut crease, so for step E, I reapplied each shade until each reached my desired visibility.
Finally, for step F, I used my small packing brush to apply a little Rusted on my lower lash line. Then, I added a winged liner with Milani’s Eye Tech Extreme Liquid Eyeliner in Blackest Black ($7.99), curled my lashes and added Clinique’s High Impact Lash Elevating Mascara in Brightening Black ($19). I always set my looks with a spritz of L’Oreal Paris’ Infallible Pro-Spray + Set Make-Up Setting Spray ($13.66).
To finish it off, use a little of your favorite highlighter in your inner corners and wherever else you like it (mine is Luna By Luna’s Calypso [$23] and a lip color of your choosing. And just like that, you’ve got a vibrant, tri-color eye look that’s just as wearable as it is easy to perfect.
If you’re not familiar with ASMR at this point, where have you been? It’s a wildly popular internet (mostly YouTube) subculture, where creators upload videos full of triggers and roleplay scenarios designed to give the viewer a tingly, relaxing feeling. Even Cardi B did it!
I myself am a bit of an ASMR aficionado. I make it, I listen to it, I write about it. I also know that, outside of the most popular ASMR creators, there are lots of channels that produce amazing content but don’t get a lot of recognition. So here are eight underrated ASMR channels to subscribe to just in time for a relaxing listening session tonight.
Tingting is one of the larger ASMR channels on this list, but she’s still typically overlooked in the media. Which is a shame, because her content is phenomenal. She specializes in crazy long videos (think 8-hour flight attendant roleplays), trigger tests, and Chinese culture-inspired videos like the one above. If you love accents, you’ll love Tingting.
I wanted to include at least one male ASMR creator on the list, and Matty Tingles is one of my all-time favorites. He has a great customer service roleplay demeanor, which makes his Apple Store series (the first one is the video above) a great ASMR selection. He also does Fortnite-themed videos!
Asmrkitten is one of the first channels I ever subscribed to as a casual listener, and she continues to be one of my favorite creators to this day. Her tattoo consultation roleplay, featured above, is a staple of my ASMR collection. She also does cool hookah bar and cranial nerve exam videos!
I know children doing ASMR creeps some people out, and I totally get it. But sometimes, tweens, teens, and kids really do produce some effective content, and if it’s a creative outlet for them, then I’m all for it (as long as adults stay respectful in the comments section). Rainbow ASMR is one of those kid ASMR creators I continue to be impressed by.
Heather Feather ASMR
Heather Feather is one of the OG ASMR creators. If you don’t know her, you should acquaint yourself, because she basically pioneered a lot of the triggers and roleplay scenarios ASMR channels rely on today. She’s far less active now than she was in her prime, but Heather originals are always worth re-watching, including her classic cranial nerve exam roleplay.
Like Heather, Ilse, a.k.a Thewaterwhispers, is an older creator who continues to put out great content, albeit infrequently. Her subscriber count may seem small compared to the “new wave” of ASMR channels, but when some of us first started listening, she was one of the biggest! Her doctor roleplays, like the ear examination one above, have stood the test of time.
I love KAYsmr’s personality, and it always shines through in her roleplays (I’ll be the first to admit I’ve watched all of them multiple times). She’s one of the ASMR creators who’s never afraid to inject herself into her work, and it usually results in amazing tingles, like with this hair-cutting roleplay.
I guess you could say I saved the best for last, because this plastic surgeon roleplay is, for me, the most effective ASMR video I’ve ever seen. I don’t know what it is about Angelica, but she’s incredibly good at what she does, and comes up with some of the most creative ASMR content on the platform. Just look at some of her historical videos. They don’t disappoint!
I hope at least some of these videos are as effective for you as they are for me. Happy tingles!
17-year-old YouTuber and viral teen sensation Emma Chamberlain seemingly sprung out of nowhere last year, but now she’s absolutely everywhere. Yes, on Twitter. Of course, on Instagram. But also, your closet. And if not yours, then probably your friend’s. Even if they don’t fully realize it.
On the YouTube scene, Chamberlain got famous for her self-deprecating humor and eclectic video editing in her vlogs. She’s branded as a “relatable teen” whose messy take on life and L.A. has enchanted her nearly 7 million subscribers. And once you dig a little deeper into what she’s all about, it’s no surprise her sense of style has quietly replicated itself in Athens, Ohio.
Chamberlain started her channel by uploading lookbook, DIY, try on haul, and lifestyle videos, so she’s always been at least somewhat fashion-minded. She also debuted a controversial clothing line (there was a preorder option, but the images of the items were blurred, without explanation) that was arguably overpriced, but what she sold definitely reflects the trends she has perpetuated offline.
The High Key capsule collection includes scrunchies ($6.50), velvet tank tops ($28), a yellow denim jacket ($56) and a teddy fur jacket ($64). Chamberlain definitely didn’t go out of her way to create something splashy with her clothing line, but a few of the items in it mirror her popular Instagram aesthetic (she has 6.2 million followers).
For starters, there’s the most (IMO) eponymous look – the teddy fur jacket, nicknamed the “poopy” jacket by fans. It also sold out in under two hours from the High Key line. Most college students would probably cringe at the toilet humor, but you can spot plenty of them walking down Court Street in a teddy fur jacket.
Chamberlain may not have invented the jacket, but she certainly popularized it in a way no other digital influencer or celebrity has (seriously, I did a Google search for “teddy fur jacket celebrity” and I couldn’t find anyone else wearing the same kind of jacket I’ve seen replicated around campus). Urban Outfitters, a retail giant with an 18 to 28-year-old target demographic, sells a bunch of versions.
Also, Chamberlain is rarely seen not wearing a scrunchie, a trend she definitely didn’t invent, but also helped perpetuate through a massive social media presence. A quickly growing YouTuber with almost 2 million subscribers, Joana Ceddia, essentially achieved overnight success after DIY-ing the High Key scrunchie. If another YouTuber can go viral just by mentioning one of your accessories, it’s safe to say that accessory is a pretty weighty part of your public persona.
Besides just clothes she’s shilled, Chamberlain also has a few signature looks that mirror the Gen Z, hipster style that’s starting to show up in the undergraduate scene. One of the Dolan twins (I can’t tell them apart, I’m really sorry) said it best in the sister squad dress-up video: Doc Martens, plaid pants that are high-waisted, and a crop top.
Chamberlain also wears a specific shade of mustard-y orange beanie I’ve seen replicated all over the place. And those tiny sunglasses, but I can’t really give her a lot of credit there, because that’s way more Kylie Jenner’s doing.
The ideal Emma Chamberlain target audience may fall a little younger than our college-aged peers, but there’s no denying the teenager’s sense of style has been infectious for those in their twenties.
I would like to have a word with the people who allowed Justin Bieber’s new clothing line, Drew House, to sell out in 24 hours. No, really. Are you on drugs? Are you on the same drugs that Justin Bieber is on? Is that why you paid a sweaty-looking pop star worth $265 million an additional $138 to own a pair of tan corduroy shorts with a stretch waistband that have – wait for it – his middle name superimposed in bubble letters over your junk?
Ugh. Merchandise. Most influencers have it. Most of it looks incredibly underwhelming and cheap while simultaneously being really overwhelmingly expensive. Because white mediocrity can be screen printed on a unflattering t-shirt for $50, and worse than that, because fans of white mediocrity (see: Twitter) will buy it.
So how does the pinnacle of bad influencer merchandise masquerading as trendy streetwear get made? Well, in this case, it starts with Bieber, who is still unkempt and suspiciously married. Remember when he ate that burrito sideways this summer, but it turned out to actually be some YouTubers trying and succeeding to go viral by impersonating him? The internet is a weird place these days. Yeah, that was the most exciting thing to happen to Bieber in months, and it wasn’t even really him.
In lieu of putting out a new album I like to listen to while pre-gaming, Justin decided this was the year to make the fashion equivalent of a stale bong hit.
There are 14 pieces that range from your classic “I put as little effort into a logo as I possibly could and screen printed it onto a sweatshirt and now I want you pay me a Benjamin for it” fare to some corduroy items that you’d be better off buying at a K-Mart.
Now, people (read: tweenagers who use their parents’ VISA cards to give Twitch streamers rent money) were initially a little irked at how much the Biebs was charging for his line. They were also apparently comparing it to Yeezy, which – and I hoped I wouldn’t have to say this in 2019 – is a little rude to Kanye, don’t you think?
But as per the items’ descriptions, these ill-fitting long sleeves and vomit-inducing greige pullovers are ETHICALLY MADE! Which, okay? The money is still going toward the relentless wheel of digital capitalism, so I’m not actually impressed? As YouTube fashion commentator HauteLeMode pointed out, this also doesn’t mean that the fabric was ethically sourced, that the dyes are non-toxic, that rivers near factories producing the fabric aren’t being polluted, and so on and so forth.
Besides the hideous, almost greasy-looking clothing itself, there’s the eyeroll-inducing Instagram account @drewhouse that really boils my blood. We, as consumers, are BETTER than fodder for West Coast elites trying to sell us bad clothes by making a video of some girl holding french fries! We must DEMAND something other than a ripoff of the ‘Face Without Mouth’ emoji (😶)!
But, since the line flew off the metaphorical shelves, I guess we’re not. I guess we deserve this hellscape after all.