Perfectly Posh Review

I had never heard of Perfectly Posh before, but when I found consultant Kelsey on Instagram, I couldn’t wait to try some of their products! The first thing I noticed about Perfectly Posh was the adorable packaging. I know you aren’t supposed to judge a book by its cover, but I’ll be the first to admit that I’m a huge sucker for cute packaging. Luckily, the products were just as amazing!

Perfectly Posh is a cruelty-free brand which carries bath and body products using mostly natural ingredients. One thing I really miss since switching to cruelty-free and vegan are my beloved Bath & Body Works scented creams and lotions! Bath & Body Works has not been very clear about their animal testing policies, so I was happy to support a lesser-known alternative that takes a hard stance against animal testing. I actually ended up liking some of Perfectly Posh’s products more than Bath & Works lotions!

The two products I ended up testing were some of Perfectly Posh’s most popular products, the Gender Bender Chunk and the Two to Tango Big Fat Yummy Hand Cream. You can read my review about these two below, and find more information on Kelsey’s Instagram @ohmyposh_kelsey!

Gender Bender Chunk Soap Review

Gender Bender Chunk Soap Review

I’m a huge fan of bar soaps because they are so eco-friendly by using less plastic than body wash and because many of them are made from natural and nourishing ingredients. This soap is moisturizing, detoxifying and smells great!

The Gender Bender bar soap contains activated charcoal powder, which has some really awesome properties! Activated charcoal absorbs toxins and pollutants, making it extremely purifying. This ingredient has a long history as a detoxifier and poison antidote.

Besides the toxifying properties and awesome ingredients in this bath bar, I absolutely love the smell! I am horrible at describing smells but the website lists the scent as “woodsy amber and soft citrus.” The scent isn’t overpoweringly fruity or floral, which is why I assume the soap is called Gender Bender.

Many bar soaps I have tried tend to smell reminiscent of old lady, so I was happy to find a bar soap that actually smells amazing!

Two to Tango Big Fat Yummy Hand Cream Review

two to Tango Big Fat Yummy Hand Cream Review

The second product I was able to test out was the Big Fat Yummy Hand Cream in the scent Two to Tango. I tend to have drier skin, so I am always searching for new hand creams to throw in my bag. This hand cream has been my go-to lately since it is so moisturizing without feeling greasy.

I can actually tell a huge difference in my cuticles when I use this cream before bed. The next morning my nail beds always look ten times better, even throughout the day.

I am still getting Bath & Body works vibes from these products, mostly because of the similar scents. This cream is just as moisturizing as the Bath & Body works hand creams, but significantly less oily. That is a huge pet peeve of mine with lotions!

Again, the scent of this hand cream is amazing! The scent is very fruity and summery. I’m thinking there’s some mango hidden in there. When I whip my hand cream out in class, I always get a compliment on how good it smells! The scent is by far my favorite part of this product.

Have you ever tried Perfectly Posh? Leave your thoughts in the comments below and don’t forget to share this post if you liked it!


I have noticed a TON of people online asking myself and others what the best cruelty-free and vegan mascara is. Everyone has such different opinions on mascara so it really depends on what kind of look you like and what your price point is. Some people like big spidery and glamorous lashes while others prefer a more natural look and natural organic ingredients. If someone is to wear mascara every day, even using lash extensions occasionally, it might be worth looking into lash serums. Xlash is just one example of a serum that encourages lashes to grow longer and be as healthy as possible. Something that might be interesting to you if you use a lot of products on your lashes.

I took to Social Media and asked a ton of my friends what their favourite cruelty-free and vegan mascaras were, and compiled the top into a list. I have included a brief description of the look you will get from each mascara as well as the price! All mascaras mentioned are 100% vegan. If you are looking for a vegan selection of eyebrow pencils have created their pick of the best. Visit 🙂

Too Faced Better Than Sex Mascara $23

The Best Cruelty-Free and Vegan Mascaras

Too Faced Better Than Sex Mascara is my favorite cruelty-free and vegan mascara by far! I prefer a more spidery and lengthy look. This mascara will give you super voluminous and glamorous lashes. If clumping drives you crazy or if you prefer a more natural look, this mascara is not for you. The waterproof version does contain beeswax, but the original is completely animal-free.

Tarte Tarteist Lash Paint Mascara $23
The Best Cruelty-Free and Vegan Mascaras

This vegan mascara from Tarte adds length and volume without clumping. It gives intense length for those who love long, feathery lashes. Tartest Lash Paint is great for those want a more natural look than Better Than Sex, but still want glamourous length. It is also made out of ingredients that are safe for sensitive eyes.

Pacifica Dream Big Volumizing Mascara $16

The Best Cruelty-Free and Vegan Mascaras

This mascara has a unique adjustable brush that allows the wearer to control their length and volume. First, use the long bristle brush to lengthen and separate lashes, then give the wand a twist and the bristles shorter to build volume. This is a great option if you are looking for an all natural mascara that performs well!

Tarte Lights, Camera, Lashes $21

The Best Cruelty-Free and Vegan Mascaras

This is another awesome vegan mascara from Tarte! This mascara is lengthening, curling and volumizing. I personally prefer this mascara over Lash Paint because I prefer volume over length and don’t mind slight clumping. Tarte Lights, Camera, Lashes is a great basic vegan drugstore mascara that offers many benefits.

e.l.f. Mineral Infused Mascara $3

The Best Cruelty-Free and Vegan Mascaras

This mascara is great for those who want an inexpensive vegan and cruelty-free mascara that is easy to find. It won’t give you intense length or volume, but it will give you an enhanced natural look at an awesome price! If you are a no-fuss person who just wants a decent mascara that contains no animal ingredients, this is the mascara for you.

Lily Lolo Mascara $20

The Best Cruelty-Free and Vegan Mascaras

This everyday mascara from Lily Lolo is a good choice for those wanting all natural makeup. It is made from natural, organic, vegan ingredients and even won a Green Beauty award! The formula lengthens and volumizes lashes and can create glamorous length when layered.

Pacifica’s Stellar Gaze Length & Strength Mascara $14

The Best Cruelty-Free and Vegan Mascaras

Pacifica Stellar Gaze is made out of natural ingredients and includes coconut oil and vitamin B to nourish lashes. It is completely vegan and will create a very subtle look without clumps that enhances your natural eyelashes. The large brush helps define and separate each lash!

Zuzu Luxe Mascara $18

The Best Cruelty-Free and Vegan Mascaras

Zuzu Luxe is a little-known brand, but I have heard multiple people rave about their mascara! Its formula lengthens, curls and adds volume. This mascara also comes in a bunch of fun colors like purple and blue! It is all natural and won’t irritate your eyes. It gives a natural look but after a few coats can add a ton of volume.

What are your favorite mascaras and why? My personal favorite is Better Than Sex but I wanted to provide options with natural ingredients as well as a variety of looks. For more vegan beauty tips, subscribe to my blog below! Don’t forget to share this post if you liked it. 🙂

My Current Cruelty-Free Drugstore Skincare Routine

I was so sad to say goodbye to my beloved Philosophy Purity Cleanser, but I knew I could find an awesome alternative that didn’t involve animal testing. My sensitive skin reacts negatively to anything with harsh chemicals or sketchy ingredients, so I was surprised to find an amazing cleanser and toner at the drugstore of all places! Before I did I was looking to private label skin care products to try as i’d heard they help people with sensitive skin like mine. I may still give them a go in the future, though.

My current skincare routine consists of only four products, with mostly natural ingredients. You can find some comparable versions through Laneige on KollectionK if you can’t find the ones I recommend on here. I have been using this combination of products for about a month, and am surprised by how clear my skin has become! Before this, I was using a high-end cleanser from Sephora. I’m so happy to find one just as gentle from the drugstore.

For reference, I have dry to combination skin with occasional breakouts. My skin is fairly sensitive but I don’t have a huge problem with acne, just small whiteheads around my nose and chin (hormonal). Thankfully you can go check out for options to deal with these too, but I prefer to go to my local drugstore just for ease.

Step 1: Cleanse

The cleanser I have been using is Yes to Cucumbers Gentle Milk Cleanser, and I am in love! It is made for sensitive skin and has 97% natural ingredients. I wouldn’t say it is a dupe for the Philosophy cleanser, but it is just as gentle. The cucumber and green tea extract are super calming in the morning!

At first I was a little worried because the packaging says MILK, but it actually is made of soy milk! I find that this cleanser takes off most of my makeup (I don’t usually use waterproof) and doesn’t dry out my skin at all. I have been using this cleanser twice a day and I like to use a facial brush to give my skin a good scrub once a week too; exfoliation is key!

Step 2: Tone

I’ve never been a big fan of toner but wanted to try one after watching Caitlin Shoemaker‘s skincare routine video. Her skin is amazing! The one I picked up is Natural Acnedote from Alba Botanica. Like I mentioned earlier, I don’t have a huge acne problem but wanted a product that would completely wipe out all of my little breakouts acne scars. So far this product has been amazing–my skin is so clear and I can tell that it has evened out my skin tone and reduced scarring.

The main ingredient in this product is salicylic acid for acne, which can be drying. I have been using it morning and night and after about a month I’ve noticed a bit of dryness, so I may experiment by using it only in the morning. All of the ingredients are derived from plants, including the salicylic acid from Willow Bark Extract!

Step 3: Moisturize

One of the biggest game changers I have discovered for my skin is rosehip seed oil. For awhile I was using it in place of my moisturizer, but lately I have just been adding a couple drops to my Simple Skin Replenishing Rich Moisturizer. I have been using this combo for a while now and really liking it. I only add a drop of rosehip oil to my moisturizer during the day, but I add about three at night. The brand I use is Life-flo.

The Simple moisturizer is formulated for sensitive skin and doesn’t contain fragrance or harsh chemicals. I will also add that although Simple itself doesn’t test on animals, their parent company, Unilever, does. I am okay with this because it increases demand for cruelty-free products, but avoid this product if you disagree.

I have included links to all of these products, although they can be found at most drugstores or large grocery chains. I’m excited to have found an awesome cruelty-free and mostly natural skincare set that doesn’t break the bank! What are your favorite skincare products? Leave a comment below!

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What Does Cruelty-Free *Really* Mean?

If you’re a label reader like me, you may have noticed the words “cruelty-free,” “not tested on animals” or a little bunny logo on some of your favorite makeup or self-care products. This is usually a good sign, but it can be misleading since the definition of “cruelty” is often left to the brand for interpretation.

That little bunny logo can mean a few different things, but each animal rights organization has a different set of criteria before it can certify a brand as cruelty-free. In this post, I break down what “cruelty-free” actually means, and how to tell which products have really never been tested on animals!

Legal Definition of Cruelty-Free

Generally, cruelty-free just means that a product was not tested on animals. Unfortunately, there is no legal definition of cruelty-free 🙁, so it is largely up to the brand to determine what cruelty-free means to them. Because of this, many products labeled as cruelty-free may have been tested on animals by suppliers, or in countries where animal testing is required by law, such as mainland China.

On the FDA website under labeling claims for “Cruelty Free”/”Not Tested on Animals,” it is revealed that:

“The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms” and that “these companies may rely on raw material suppliers or contract laboratories to perform any animal testing necessary to substantiate product or ingredient safety.”

It is also important to understand that these products may still contain animal products, so it does not necessarily mean that they are vegan, although all products listed on this website are animal-free unless otherwise noted.

Legally, cruelty-free doesn’t mean much, but luckily there are a number of non-governmental organizations like PETA and Leaping Bunny that certify brands as cruelty-free based on certain standards.

PETA Bunny Logo Certification

If you see either of the logos above on a product, it means that the brand has been certified cruelty-free by PETA, or People for the Ethical Treatment of Animals, after completing a questionnaire and signing a statement of assurance. Both logos are owned by PETA and mean the same thing, but the one on the right is newer and I have not yet noticed on any products.

According to PETA, the brand must sign a statement:

“verifying that they do not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products and that they pledge not to do so in the future.”

Although this is much stricter than the legal definition (or lack thereof), it still gives a lot of leeway to companies, since it does not include suppliers, or animal testing that the brand isn’t outright paying for.

PETA does not conduct audits to see if a company is telling the truth. Instead, they know that the companies do not test on animals because “A company that has publicly announced an end to tests on animals and states in writing that it doesn’t test on animals would face a public relations disaster and potential lawsuits if it was caught lying.”

This is true, but it may not be the best method of verification. A lawsuit is highly unlikely since there is no legal definition of cruelty-free or animal testing. It can be a little risky to just give a big corporation the benefit of the doubt.

Leaping Bunny Logo Certification

Leaping Bunny has higher standards for cruelty-free labeling than PETA. On their website, they have a long list of extremely specific criteria that must be met before a brand can bear the Leaping Bunny logo. Many of the standards are similar to PETA’s, but Leaping Bunny provides specific definitions and more in-depth criteria for what qualifies as animal testing.

Leaping Bunny states that to be certified:

“The Company does not and shall not conduct, Commission, or be a party to Animal Testing of any Cosmetic and/or Household Products including, without limitation, formulations and Ingredients of such products.”

This is more strict than PETA’s criteria because it not only prohibits companies from paying for or commissioning testing, but from being involved in any animal testing, period. They also prohibit the use of third-party suppliers that test on animals, and require that all third-party suppliers and manufacturers sign a “Declaration of Product Compliance.”

Leaping Bunny does not allow certified brands to agree to animal testing in countries where it is required by law (such as mainland China), something that is up for interpretation by PETA’s standard, and completely acceptable by the FDA’s standard.

To be 100% sure that brands are following these rules, Leaping Bunny requires each company and its suppliers to go through yearly audits by an accredited auditing firm, and to reapply for certification annually.

Choose Cruelty Free Logo Certification

CCF is a smaller Australian organization with very strict criteria for animal testing. Not only does their certification require everything that PETA and Leaping Bunny does, but goes a step further by not allowing certified brands to use any animal products whatsoever, and even encourages brands to avoid palm oil!

To bear the CCF logo, brands must have:

Never tested: “None of its products and none of its product ingredients have ever been tested on animals by it, by anyone on its behalf, by its suppliers or anyone on their behalf.”

Or fit the five-year rule: “None of its products and none of its product ingredients have been tested on animals by it, by anyone on its behalf, by its suppliers or anyone on their behalf at any time within a period of five years immediately preceding the date of application for accreditation.”

This organization does not certify smaller brands owned by a larger company unless their parent company fits the same criteria. For example, even though The Body Shop doesn’t test on animals, they are owned by parent company L’Oreal that is infamous for animal testing.

Like Leaping Bunny, CCF will not certify brands who’s suppliers test on animals, or brands who allow governmental organizations to test their products on animals. The biggest distinction between CCF and Leaping Bunny’s certification is CCF’s stance about animal products used in cosmetics.

Choosing Cruelty Free won’t certify any company who uses ingredients “derived from an animal killed specifically for the extraction of that ingredient, forcibly extracted from a live animal in a manner that occasioned pain or discomfort,” or even ingredients “that are slaughterhouse by-products of a commercially significant value.”

Audits are not conducted by CCF, but they do require companies to regularly reapply for certification.

Bottom Line on Cruelty-Free Labeling

“Cruelty-Free” or “Not Tested on Animals” on its own doesn’t mean much, but luckily we have these three organizations to keep our brands in check! I encourage everyone to start buying cruelty-free and to look for these bunny logos on their favorite products. Watch out for fake bunny logos or brands that don’t explain what cruelty-free means to them.

If you find out that one of your favorite brands is not certified by PETA, Leaping Bunny or CCF, I would definitely reach out to let them know animal testing is on your radar!

For more information on cruelty-free and vegan makeup, subscribe to my newsletter below or check out some of my other blog posts and social media accounts in the sidebar. 🙂

Share this post if you think animal testing is wrong and pledge to buy cruelty-free!

Top 10 Best Vegan Eyeshadow Palettes

It can be so frustrating searching for decent vegan and cruelty-free eyeshadow palettes! If one shade contains carmine or another animal derived ingredient, the whole palette is no longer vegan and 90% of the time it is impossible to buy the shades individually.

Thankfully, switching to a cruelty-free lifestyle does not mean missing out on quality pigmented eyeshadows and those deep red wine shades that are very trendy at the moment.

I have compiled a list of 10 awesome vegan makeup palettes for any plant-based beauty junkies out there struggling to find quality eyeshadow. These palettes are in no particular order and were chosen based on personal experience and online reviews. Most of them are neutral shades with a few pops of color and of course, none are tested on animals!

Let me know what you think of these palettes by leaving a comment at the bottom of this page! What are your go-to eyeshadow palettes?

1. Violet Voss Holy Grail Palette ($45)

This palette is notoriously always sold out, but if you’re lucky enough to get your hands on it, you won’t be disappointed! It includes 20 highly pigmented matte, shimmer and satin shades with adorable names. This is a great staple eyeshadow palette that can create a ton of looks!

2. 100% Pure Pretty Naked II Palette ($45)

This palette is made with 100% natural ingredients and even pigmented with fruit! It includes a highlighter, blush and three eyeshadows that can all be used interchangeably. If you are a green beauty or natural products lover, this palette is for you! 

3. Tarte Rainforest of the Sea Eyeshadow Palette ($36)

Tarte is known for creating amazing eyeshadow formulas, and this palette is no exception! It features eight beautiful matte and metallic shades inspired by the sea. This palette is limited edition and very reasonably priced. It is definitely one of my favorites!

4. Makeup Geek Vegan Variety Bundle ($50)

Makeup Geek shadows are so amazing that I couldn’t help but include this vegan bundle! These shadows come as individual pans but can be placed in any magnetic pro palette such as a Z Palette. If you love one shade but can’t commit to all nine, you can purchase each one individually from their website.

5. Lily Lolo Laid Bare Eye Palette ($34)

Lily Lolo is another green beauty brand that uses only natural ingredients. This palette has amazing reviews and is often considered a good alternative to the Urban Decay Naked 2 palette. You can use these colors to create dramatic night time looks or more natural looks for day to day.

6. Carli Bybel x BH Cosmetics Eyeshadow & Highlighter Palette ($15)

This palette is the least expensive on the list, but you really get a bang for your buck with 10 neutral warm eyeshadows and 4 highlight shades. The colors are all complimentary and very trendy at the moment. If you are looking for a quality yet inexpensive vegan eyeshadow palette as a gift or for yourself, this would be perfect!

7. Kat Von D Pastel Goth Eyeshadow Palette ($38)

This brand new palette from Kat Von D has been all over YouTube and Instagram! It contains eight difficult to find colorful pastel shades. This palette would be great if you want to experiment with color, or to simply add a pop of color to a mostly neutral look!

8. SUVA Beauty Neutral Necessity Palette ($50)

SUVA Beauty is known to have insanely pigmented eyeshadows. This palette contains eight pans of staple matte shades. They can be swapped out for any other shades once you hit pan. If neutrals aren’t your thing, you can also find the uber colorful Cupcakes and Monsters palette on their website!

9. Pacifica Power of Love Palette ($20)

This ’70s inspired palette (I think?) is infused with coconut water to create buttery and pigmented eyeshadows. Not only is Pacifica a 100% vegan brand, but they use all-natural ingredients as well! I love how this palette includes a variety of nuetral and bold colors!

10. Too Faced Natural Matte Eye Palette ($36)

The last palette on my list is perfect for someone looking for a natural everyday eyeshadow collection. It includes a few soft and sexy eyeshadows as well as some darker shades to create a more dramatic look. I could see myself reaching for this palette daily!

Bonus: ColourPop All Nighter Foursome ($18) 

This eyeshadow quad isn’t a palette, but I couldn’t leave ColourPop off the list! These four shades can be used together or incorporated into any other makeup look. My favorite is Vega, a super-intense champagne color!

Have you tried any of these eyeshadow palettes? Leave a comment below with your thoughts, and subscribe for more cruelty-free and vegan makeup!

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Too Faced Born This Way Foundation Review

Too Faced’s Born This Way Foundation has been one of my go-to’s for the past year or so. I love the foundation because it has a super light and natural finish, but has medium coverage that can easily be built up. After purchasing my second bottle, I can safely say I love this foundation! If you are looking for an awesome everyday vegan and cruelty-free foundation, I would go with Born This Way!


The foundation itself has a pretty thin formula but thickens up a little after it starts to dry. It applies smoothly with a beauty blender or sponge but also looks great when applied with your fingers! I know it is always better to use a sponge or brush but if I am in a hurry I don’t mind applying this foundation with my fingers.

The Finish

The finish of this foundation is semi-matte on my skin. For reference, I have fairly dry skin but I use a lot of skin oils and moisturizers. This foundation could look a little dewier depending on what setting powder you use but it never looks shiny or “wet” to me. It is matte enough that you don’t really even need to set it if you have drier skin.

In my opinion, one of the best things about this foundation is the finish because it just looks like perfect skin. It looks extremely smooth and the perfect balance between dewy and matte!


This foundation does have great staying power and never breaks up on my skin. I have never had issues with this foundation sticking to dry patches or settling in creases and wrinkles. At a price of $40.00, you really do get what you pay for.


I love the packaging of this foundation because it feels high quality and well made. But unfortunately, I do feel like you are getting less product than it looks because of the thick glass packaging.

The packaging makes it very difficult to tell how much product you have left because it is not actually clear but colored opaque the color of the foundation shade. This means that even if you are out of product, it will look like you have a full bottle of foundation.

The pump doesn’t help either because you never know if you are really out of product or if the pump just doesn’t reach. The pump is very convenient at first but I wish there was a way to remove it and get the last few drops.

Bottom line

This foundation really does leave your skin looking naturally baby soft and flawless. It is a great foundation for everyday use to class or work but is full enough coverage to work for a glam night out look as well.

It can be kind of pricey ($40) but one bottle does end up lasting me a few months. The price is the only negative aspect, but at least for me, the higher quality is worth the higher price!

Have you tried this foundation? Leave a comment with your opinion! Don’t forget to subscribe to my blog below and follow my social media links in the sidebar. 🙂 Find more of my reviews here!

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5 Steps to Clear and Glowing Skin, Naturally

Taking care of your skin is so important! It can be hard to sort through all of the different information on skincare, but I promise I have tried it all. So many people spend money on unnecessary remedies and makeup when they aren’t even following the basic foundations for healthy skin. It is time to take your skincare seriously! Get a head start by implementing these five tips.

1. Keep it simple.

It may be tempting to use a million face masks and pick up a six-step skincare routine, especially if you are having skin issues, but simple is always better when it comes to skincare! This not only means reducing the number of products you are using but also using products with fewer and more natural ingredients.

My skincare routine consists of washing my face with a natural cleanser, exfoliating with a face brush or scrub, and moisturizing with a super simple moisturizer. My skin has never been so clear as it is after simplifying my skincare routine!

2. Eat your veggies.

Your skin is your largest organ, so if you aren’t nurturing your body properly, your skin will show it! Eating vegetables every day is so important, but few people actually get the recommended amount. No skincare routine is powerful enough to make a difference if you aren’t eating properly!

The best vitamins for healthy skin are A, C and E, so eat foods rich in those vitamins like leafy greens, spinach, carrots, broccoli, cauliflower and avocado! I guarantee you will see awesome results.

3. Moisturize with skin oils.

I used to be terrified of using oil on my skin because I thought it would cause me to break out, but after testing out some beauty oils, I have actually cleared up my skin! Certain oils have amazing properties, such as rose hip oil that can reduce dark spots and hyperpigmentation, nourish your skin, and reduce fine lines and scars.

Everyone’s skin is different so you may need to test out a few methods before finding what is right for you. I have dry skin and I love mixing a couple drops of rose hip oil in with my moisturizer morning and night. If your skin is more oily you may want to only use a beauty oil at night. Some of my favorite beauty oils are Tarte Maracuja Oil and Pure Rosehip Seed Oil.

4. Cut back on processed foods and oils.

Although oil is great to use on your skin, it’s actually not very good to put inside your body! I notice that when I eat a large amount of oily or processed foods over a weekend my skin is freaking out by Monday. The best my skin has ever been was when I cut out oil and processed foods completely in the month of January!

Processed foods like oils and artificial ingredients have inflammatory effects and may cause your skin to break out or produce excess oil. If you are having skin issues, reconsider how your diet may be affecting your skin negatively.

5. Exfoliate more often.

Exfoliating is by far my favorite part of skincare! Exfoliating often helps encourage new cell growth and helps get rid of dead flaky skin, especially for those of us with dry patches. Regular exfoliation can reduce acne scars and dark spots.

I personally use a gentle exfoliant daily, but you may want to exfoliate either every other day or just a few times a week if you have extremely sensitive skin. Personally, I enjoy using a battery-powered face brush similar to this one, or the Meaningful Beauty Superfine Exfoliant. Make sure that your exfoliator does not contain microbeads since they do not break down and end up in our oceans and fishes’ stomachs!

If you are interested in learning more about vegan and cruelty-free beauty, be sure to subscribe to my newsletter below or follow my social media accounts listed in the sidebar. 🙂

How to Find Cruelty-Free and Vegan Drugstore Makeup

When I first switched to cruelty-free and vegan makeup, I thought it was going to be impossible to shop at the drugstore. After doing a little bit of research I quickly learned that there are tons of cruelty-free drugstore brands and even some completely-vegan drugstore lines!

In my opinion, Target, CVS and Ulta are some of the best places to shop for cruelty-free cosmetics, but it really just depends on which brands your local stores carry! A few of my favorite cruelty-free drugstore brands are NYX, e.lf, Milani, Pacifica, Wet n’ Wild and Real Techniques. I also would love to try Pacifica, but haven’t had the chance yet! I have heard so many good things about their products and they are 100% vegan. If you want more information on vegan lipsticks, have a look into – Buy Vegan Lipstick – Long-Lasting Lips from NCLA Beauty – shopncla.

Unfortunately, the most popular drugstore brands DO test on animals, since animal testing is required to sell in mainland China. Most cruelty-free brands will be found in the back of the makeup section, or on the farthest ends of shelves in places like Walmart or Kroger.

Cruelty-Free Drugstore Brands

  • NYX
  • e.l.f (100% vegan)
  • Milani
  • Pacifica (100% vegan)
  • Pixi (Only Online and at Target)
  • Sonia Kashuk (Only at Target)
  • Wet n Wild
  • Physician’s Formula
  • yes to
  • Kiss my Face
  • alba Botanica
  • L.A. Girl Cosmetics
  • Jordana
  • Ardell
  • Real Techniques (Vegan brushes)
  • EcoTools (Vegan brushes)

cruelty-free and vegan makeup

My Favorite Vegan Drugstore Makeup

If you only want to shop cruelty-free and not vegan, then you can purchase anything made by the brands above. I will list some of my favorite vegan products below, but I cannot list all of them because this post would be way too long! Makeup that is cruelty-free has not been tested on animals, but may still contain animal-derived ingredients. If brands have lists of vegan products online, I will include them as well.


Although NYX does not list or label vegan products on their website, they do provide an ingredients list for individual products! Some of my favorite vegan products are their Matte Bronzer and Illuminator. I love the Illuminator in the shade ‘narcissistic!’ Their super luxurious Soft Matte Lip Creams and liquid lipsticks, Lip Lingerie, also happen to be vegan.


e.l.f. is one of my favorite brands because ALL of their cosmetic products are vegan (yay)! This previously excluded some makeup brushes, but thanks to a collaboration with PETA, they have switched to synthetic brushes. Read more about this here! All of their products are extremely inexpensive as well. Some of my favorite e.l.f. products are their blush palettes, which are insanely pigmented, and their primers. They also have an extremely inexpensive ($3) vegan mascara, which can be hard to find.


Milani is not completely vegan but does offer many vegan products. They have a vegan-friendly list on their site, but it is currently being updated. Vegan Beauty Review does provide a list of vegan Milani products that you can use in the meantime. Luckily, the cult favorite Baked Blush in lumioso is vegan! They also have an awesome vegan liquid eyeliner and eyeshadow primer.


Pacifica is a brand I have yet to try but I have heard so many good things about their products! This brand can be a little harder to find but I have seen products at Target and Ulta. All of their products are 100% vegan from day one! Their Dream Big mascara is very popular and has awesome reviews. They also offer an awesome eyeshadow and face palette, with six eyeshadow shades, blush and bronzer. Quality vegan eyeshadow palettes can be hard to find, especially at the drugstore!

Wet n Wild

Wet n Wild is a brand that has been cruelty-free for a long time, and is striving towards making more of their products vegan-friendly. They do provide a list of their vegan products on their FAQ page, which can be found here. They have some awesome highlighters that offer vegan shades in boozy brunch and sand-gria castles (the MegaGlow Highlighting Powder is NOT vegan). Wet n Wild also has some adorable pink brushes that are made of vegan synthetic fibers!

Real Techniques

Real Techniques is a brand of inexpensive synthetic makeup brushes created by YouTubers Samantha and Nicola Chapman. Not only are these brushes completely vegan, but extremely high quality at a low price! I have a ton of Real Techniques brushes that apply my makeup flawlessly and have never lost any bristles. If you want to try Real Techniques for the first time, I would reccomend their Core Collection set, which includes face makeup essentials.

To find more vegan makeup products, subscribe to my newsletter or use this awesome website to check if ingredients are animal derived.

Brands That do Test on Animals

Although there are many vegan and cruelty-free options at the drugstore, many companies do still engage in animal testing. Just in case you are unsure or confused about a certain brand, I will list a few companies to avoid below. If you know of any other cruelty-free brands to add to this post, please let me know!

  • L’Oreal
  • Maybelline
  • Neutrogena
  • Revlon
  • Garnier
  • Sally Hansen
  • CoverGirl
  • Max Factor

If you have any questions or would like to add a brand to this list, please leave a comment below or email me! For more cruelty-free and vegan beauty, subscribe to my newsletter below and follow my social media channels listed in my sidebar.

2017 Goals and Intentions

After a month long vacation from blogging and school work, I am refreshed and ready to dive headfirst into 2017 and continue doing what I love! I’m so eager to see what my last semester of college has in store and where my life will take me after graduation.

My expectations are set ambitiously high for this year. I have a boatload of goals to accomplish between now and January 2018 and I am optimistic that I will achieve all of them! Besides graduating with honors and securing a job, I have compiled a list of more personal goals and intentions that I hope to keep doing or start doing this year.

I already know that 2017 will be a big year for me, and I’m hoping that defining certain goals that I want to accomplish will help keep me on track. I cannot wait to see how much I can accomplish!

Check out my goals then leave a comment with what you would like to achieve in 2017. Good luck! 🙂

Be grateful every day.

One thing I have been seeing all over lately is the power of positive thinking and gratitude. This year I really want to be more appreciative of the things I have and where I am in my life.

Reminding yourself of the little things in life that make you happy each day can completely change your mood and even your outlook on life. To try and stay true to this goal, I started a gratitude journal where I can write down a list of things I am grateful for before I go to bed!

Eat more whole plant foods.

Most of you know that the biggest change I made in 2016 was to go vegan! Although I am definitely vegan for ethical and environmental reasons, health benefits played a huge part in my decision. In 2017, I really want to focus on eating whole plant foods, cooking my own food, and knocking out as much processed junk as I can!

I am so proud of myself for keeping this up and I feel so good because of it. I’ve even lost a couple pounds! Of course, I will allow myself a treat sometimes, but I feel best when I am eating healthy plant-based foods the majority of the time.

Continue exercising regularly.

Working out consistently in the winter has always been a struggle of mine. In the summer I love running, biking and swimming, but I can never find the same motivation to leave my bed and head to the gym when it’s 30 degrees outside. In November, I started working out three days a week and have been keeping it up regularly into the new year! I definitely want to make hitting the gym a habit in 2017.

I have been doing Kayla Itsine’s Bikini Body Guide and I’m loving it! It is so much easier than working out on my own, especially because each workout is labeled Monday, Wednesday or Friday, and each week has a specific number. To keep myself motivated, I add my workout as a meeting in my calendar! That way my phone reminds me when it’s time to work out.

Become fluent in Spanish.

Learning a language is easier than ever thanks to companies like UK Language Project as well as simple apps you can have on your phone so I don’t really have any excuse not to one now! Learning Spanish has been on my mind for a while but I really want to drill down and become fluent by the end of 2017! After reading this article about the benefits of being bilingual, I decided that this was the year I would finally learn a second language.

To practice, I have been using the Duolingo app and watching Spanish movies in my free time. I have taken a few years of Spanish but I still need a lot of work before I can claim fluency. Knowing a second language will benefit my personal and professional life so much, so I aim to practice at least ten minutes every day! I told one of my friends that I wanted to improve my Spanish and she told me to check out Bingo Olé online. It’s a great way to improve my language knowledge whilst also having fun! Along with this, I’ve found other exciting games that help me to learn the language. I still make a few mistakes, so I’m always on the lookout for the best way to learn spanish that fits my learning style.

Spend less, blog more.

I don’t think that I could ever become a full-blown minimalist, but I would like to only spend my money on items that I truly need or want. Buying things on impulse creates a ton of unwanted stuff and clutter that causes guilt and regret. Since I am moving to NYC this summer, spending less and starting to downsize and add to my savings is a must.

Blogging more is also a huge goal of mine in 2017! I am proud of how much I was able to write in 2016 but I would love some more consistency in my posting schedule. I think investing in a web hosting server like may be beneficial to this goal, as it will ensure there’s no errors on my page so that all you lovely people can read with no issues! In addition, this year, I am lucky enough to team up with Thread Magazine and become a blogger for the Thread website! Each Thursday I will be publishing a new post which can be found on my website or on the Thread Magazine website.

I am hoping to focus less on material possessions and do more of what I love, like blogging, cooking healthy food and spending time with my friends.

For more cruelty-free beauty and lifestyle posts, subscribe to my newsletter or follow my social media pages in my sidebar. Thanks so much for stopping by! 🙂